PBS Engage
When PBS was looking to build a social media arm to reach out to audiences across their wide spectrum, they hired Flax Media to bring the idea from concept into reality. PBS Engage originally launched in October 2007, and as the network's online space for experimentation. Developed in the open-source Drupal platform, the site has continued to evolve and expand ever since. Some of the innovative features Flax Media has created include dynamic live chats with PBS personalities, creative aggregations of PBS and member station blogs, and a social media gallery.
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The Cook Political Report
In anticipation of the 2008 elections, political forecaster Charlie Cook completely revamped the Cook Political Report web site. Flax Media, as design and Flash lead, collaborated with Home Front Communications to create a throughly informative experience, offering Drupal/XML-driven interactive Flash map applications, subscription services, and extensive news and information about policy and politics.
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Jean-Michel Cousteau: Ocean Adventures
From the beginning of this ongoing series about the state of the world's oceans, broadcast on PBS, Flax Media has worked with in collaboration with KQED Interactive on content development, visual design, multimedia interface development, and production for the Ocean Adventures web site. We were especially proud to have been part of the project when, shortly after the original site launch and broadcast of "Voyage to Kure," President Bush announced the creation of the Northwestern Hawaiian Islands as a national monument, an unprecedented example of public broadcasting making a visible and lasting contribution to the world's environment.
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A Minute Contest
Grammy-award winning rapper Common's "A Minute" Contest is an HIV-awareness campaign targeted at 13 to 25 year olds, who were invited to write lyrics for a song about HIV prevention. Flax Media, as development lead, collaborated with Fluent Studios create the site that enabled contest entrants to upload their lyrics as well as audio and video of themselves performing their songs. Judges from all over the country then used a custom-built judging interface to watch the videos and narrow the thousands of entrants down to the eventual winner, whose lyrics were performed by Common on MTV.
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KQED Curriculum Bank
Between its educational outreach division and its many broadcast and online properties, Northern California Public Broadcasting had hundreds of educator resources and lesson plans spread across its web sites. Flax Media was hired to bring all the resources together in one centralized location and then build a dynamic interface through which educators can browse, search based on a variety of criteria, and discover new resources in their areas of interest.
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The Captive American
Silicon Valley real estate entrepreneur Lee Brandenburg had a 50,000-word book on American politics to share with the world and more writing coming all the time. Flax Media created branding for an overall editorial platform, adapted the book for the web, created a blog for news commentary, and produced a series of videos to complement the book and reinforce the message. We also implemented a highly successful marketing campaign, including rich-content advertising on blogs, Facebook presence and ads, a well-subscribed newsletter, and creation of a robust social network.
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Rivers Wild
Rivers Wild, a high-end helicopter rafting business based on the rugged and remote West Coast of New Zealand, needed a new look and a new site structure, so that potentional customers could easily find the trips the company offers and experience the full effect of the stunning scenery on their trips. Flax Media redesigned and rebuilt the site from scratch, along with a parallel site for sister company New Zealand Adventure Travel Guides. A significant rise in bookings immediately followed the site relaunch, as well as selection of the company by the Rough Guides as one of the Top 25 Ultimate Experiences in New Zealand.
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