Michael Pollan
After years with a website that did the basics, author Michael Pollan was looking to expand his online presence with a site that allowed him to offer more information and resources to his readers, as well as to make his body of work more accessible. He hired Flax Media to rebuild his site from the ground up, resulting in a site that offers a wealth of information both about and by the author.
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The Waiting Room
A unique blend of locative media, social media and traditional documentary film, The Waiting Room tells the story of a county "safety-net" hospital in Oakland, California. When the creators came to Flax Media, they had a basic blog that they were looking to transform into a full-fledged multimedia site. The end result kept the WordPress core of the site, but with a highly customized design and information architecture that enables users to explore the project to a much greater depth.
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The Botany of Desire
First a book, then a documentary film, and now a website, The Botany of Desire is an eye-opening exploration of the human relationship with the plant world, seen from the plants' point of view. Flax Media was hired to design and build a site that captured the ideas behind the book and the film, and to create engaging interactive experiences that use Flash, video and other online media to offer a unique look at the human desires for sweetness, beauty, intoxication and control.
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The Cook Political Report
Looking to offer more up-to-the-minute election information, political forecaster Charlie Cook completely revamped the Cook Political Report website. Flax Media, as design and Flash lead, collaborated with Home Front Communications to create a throughly informative experience, offering Drupal/XML-driven interactive Flash map applications, subscription services, and extensive news and information about policy and politics.
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PBS Engage
When PBS was looking to build a social media arm to reach out to audiences across their wide spectrum, they hired Flax Media to bring the idea from concept into reality. PBS Engage originally launched as the network's online space for experimentation. Developed in the open-source Drupal platform, the site has continued to evolve and expand ever since. Some of the innovative features Flax Media has created include dynamic live chats with PBS personalities, creative aggregations of PBS and member station blogs, and a social media gallery.
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Jean-Michel Cousteau: Ocean Adventures
From the beginning of this ongoing series about the state of the world's oceans, broadcast on PBS, Flax Media has worked with in collaboration with KQED Interactive on content development, visual design, multimedia interface development, and production for the Ocean Adventures website. We were especially proud to have been part of the project when, shortly after the original site launch and broadcast of "Voyage to Kure," President Bush announced the creation of the Northwestern Hawaiian Islands as a national monument, an unprecedented example of public broadcasting making a visible and lasting contribution to the world's environment.
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A Minute Contest
Grammy-award winning rapper Common's "A Minute" Contest is an HIV-awareness campaign targeted at 13 to 25 year olds, who were invited to write lyrics for a song about HIV prevention. Flax Media, as development lead, collaborated with Fluent Studios create the site that enabled contest entrants to upload their lyrics as well as audio and video of themselves performing their songs. Judges from all over the country then used a custom-built judging interface to watch the videos and narrow the thousands of entrants down to the eventual winner, whose lyrics were performed by Common on MTV.
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KQED Curriculum Bank
Between its educational outreach division and its many broadcast and online properties, Northern California Public Broadcasting had hundreds of educator resources and lesson plans spread across its websites. Flax Media was hired to bring all the resources together in one centralized location and then build a dynamic interface through which educators can browse, search based on a variety of criteria, and discover new resources in their areas of interest.
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New Zealand Adventure Travel Guides
A high-end adventure travel business based in the Southern Alps of New Zealand needed a new look and a new site structure, so that potentional customers could easily find the services the company offers and experience the full effect of the stunning scenery on their trips. A significant rise in bookings immediately followed the site relaunch, and the Rough Guide selected one of the company's trips as one of the Top 25 Ultimate Experiences in New Zealand.
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